27b was approached by an anonymous entity to create a vast generative NFT project called 404. We were entrusted with a wide range of services, from the brand strategy, lore & narrative, 3D world, brand identity & visuals, to the website, sound design and more. We created from scratch a custom typeface, unique visuals, a large explorable world, an immersive and layered sound design, as well as animated branding material, icons and logomark.