Particular Kind is a ceremonial matcha brand sourced from Japan, built for ritual rather than routine. We took the project in full: brand identity, packaging, art direction, and CGI/motion. Most matcha brands default to pastel greens and soft watercolour, a wellness aesthetic borrowed from elsewhere. We went the opposite direction, treating the product with the precision of an object: sculptural packaging, controlled light, still life over lifestyle. CGI and motion carry that same discipline into digital.